When your new website has been launched, it’s really exciting to see how many visits you’re getting. And Google Analytics is by far the best free tool for doing that. It allows you to keep track of all kinds of things. For example, you can see how your users are interacting with the site. You an even see where they come from, which device they’re using and pretty much everything else you could want to know. 

But while you’re building up your traffic, a lot of your data can be misleading. It’s likely a lot of visits will be coming from bots, not your users. This can be misleading in a couple of ways. Firstly, you can be overly optimistic about how many visits you’re really getting. On the other hand, it also suggests that your users aren’t really engaging with your content. Luckily, it’s easy to filter the bot data out by following these simple steps:

How to filter bots from Google Analytics

  1. In Google Analytics, go to the Overview section and select “Add Segment”
  2. In the pop-up window, select the red button “+ NEW SEGMENT”
  3. Name the segment something like “Removing bot data”
  4. In the “Demographics” tab and next to “Language”, select “does not exactly match” from the dropdown and then in the input box next to it, type “c”
  5. Click “Save”

And that should do it! GA assigns the language “c” to bots, and these steps allow you to filter out any data from users with language “c”. You’ll likely notice that the number of users have dropped, and hopefully so should your bounce rate. Bounce rate determines the number of users who visit a page and then leave it immediately. With these few short steps, you can now get a much more accurate understanding of the number of users visiting your site and how they’re using it. 

If you have any questions about this post on Google Analytics, please ask me here.