Progressive Web Apps (PWA) are a great way to increase your accessibility score. This means your website is more accessible to users, and it also contributes to your Google ranking. Not only this, but it also add some really cool functionality to your website. Regardless of the type of website you have, making your website a PWA is a great way to keep your site current, usable and accessible.

The Advantages

Offline Access

The first great advantage of having a PWA is that you can allow for offline access. When a user accesses your website, you can tell the browser to download multiple pages, not just one. This means a couple of things. First, your pages will load faster (which is very important if you want your users to stay on your site). Secondly, your users will be able to access the pages while offline. This ensures that the most important information is always accessible to your visitors.

App-like Functionality

Making your website a PWA will also allow users to save your website onto their phone. They can add it to their home screen so that it is displayed just like a normal app. Depending on what your website is for, this could be really helpful for your users if they need quick access. It’s also great for you because your brand is constantly promoted on their home screens.

Another really cool app-like-feature you can use with a PWA is notifications. Imagine being able to market new products and offers to your users with automatic push notifications. This is one of the best ways to get users to read and act. And the great thing is, there’s no costs to this great benefit – you have full control over what you send and when.

Easy to manage

Apps are usually very expensive to build. Even after you’ve paid for the design, development and testing, it can often take months of refining just to get accepted on the App Store. By making your website a PWA, you can get almost all of the benefits of an app with all the ease and control of a website. Meanwhile your website will run smoother, rank higher on Google search, and ensure your users can access it even while their internet is down.

Sounds like it would be a lot of work, right? Well, it could be if you do it from scratch. However, most of the functionality mentioned in this article can be accomplished by using existing, free-to-use code such as the PWA plugin on WordPress.

Interested in integrating Progressive Web App functionality into your existing WordPress site? Feel free to drop me a message and we can discuss the options for your specific needs.